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                              Mailing and Shipping Ideas and Resources for Business

                              Sales Brochures14 Tips to Make Your Sales Brochures Effective

                              How can you make your sales brochures more effective? How do you write copy that gets your business brochures, pamphlets and flyers read and gets customers to respond? Use these 14 copywriting and brochure design tips to create and improve the sales literature you provide customers.

                               

                              Direct MailHow to Use Direct Mail in Your Business

                              How can you bring in more customers for your business than you're getting through print, radio or local TV advertising? The answer for many businesses is direct mail. Here are five ways you can use direct mail in your business.

                               

                              postage costs16 Ways to Cut the Cost of Mailings 

                              If you do a lot of mailing, chances are you can reduce the cost of sending mail to customers and prospects without reducing the number of times you communicate with them. Here are practical ways to reduce your mailing costs.

                               

                              7 Tips to Create Headlines that Really Sell

                              The headlines you use in your direct mail campaign can make or break its success. The first headline they see will determine whether they even open your mailing. After that you have to keep their attention, and you've got to accomplish all this within about five seconds.

                              Reach vs. Frequency

                              Which marketing campaign do you think would get better results: the one that contacts 100 customers one time, or the one that contacts 25 customers four times? Your expenses are nearly identical for both campaigns, but the results aren't.

                              Direct Mail Marketing for Small Businesses

                              When you have a small business, you know that one of the most important aspects of your business plan is advertising. You probably already have a Web site and a Twitter account, but what about doing direct mail? Is direct mail a thing of the past or is it still useful today?

                              10 Common Postcard Marketing Mistakes to Avoid

                              Postcards are the least expensive form of direct mail today, are easy to create, and typically generate a high rate of response. Avoid these ten common mistakes to be sure your postcard mailing is a success.

                              Email vs. Direct Mail

                              Email or direct mail? Which is the better way to reach the customer and get them to buy from you? This article discusses the merits of both.

                              3 Effective Ways to Start Your Sales Letter

                              Without an effective opening, your sales letter will be headed for the "round file" in a matter of seconds. But craft a good opening -- one that captures your prospect’s attention and makes them want to read more -- and you’ll have a fighting chance of success. 

                              7 Tips for Money-Making Postcards 

                              Retailers know that postcards get read. But you don't have to be a retailer to put these easy-to-produce, low-cost self-mailers to work. Here are seven tips you can use to create a money-making postcard.

                              5 Tips for Writing a Good Looking Sales Letter

                              Do you make it a point to always mail “good-looking” sales letters? You should. Because good looks are important to your customers and prospects -- and important to your sales letter’s success. Learn how to make your sales letters more attractive.

                              10 Truths for Marketing with Postcards

                              Postcard marketing is a tried and true advertising technique that nearly any small businesses can put to work. It's inexpensive, easy, and effective when done correctly. Here are 10 postcard marketing ideas to help you get the most for your money.

                              7 Essential Tips for Winning Headlines

                              The headlines you use in your direct mail campaign can make or break its success. The first headline they see will determine whether they even open your mailing. After that, you have to keep their attention, and you've got to accomplish all this within about five seconds. Here are seven tips to help you create selling headlines for your direct mail campaigns.

                              How To Get Your Prospect To Open Your Mail

                              How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. This article gives you proven pointers for more profitable offers.

                              9 Effective Headlines And Why They Were So Profitable 

                              Advertising great David Ogilvy said that unless the headline of your ad sells your product or service you have wasted 90% of your money. So how can you learn to write more effective headlines? By studying response-producing headlines from past ads.

                              Promote Your Web Site with Direct Mail

                              Once you put up a website, you have two problems. First, you have to get people to your site. Second, you have to convert them from Internet surfers to Internet buyers. Direct mail lets you tackle both of those problems without relying on search engines. 

                              Top 10 Reasons to Use Postcards

                              If you don't have a lot of money to spend on advertising, much less on testing ads in expensive media, postcards may be your answer. Learn the top ten advantages of postcard marketing, plus the two keys to postcard marketing success. 

                              Five Deadly Sales Letter Mistakes 

                              Make sure you avoid these 5 deadly mistakes and you'll greatly increase the odds that your direct mail marketing effort will get a positive response from your customers and prospects. 

                              12 Steps to the Perfect Direct Mail Piece

                              Direct mail might seem "old school" compared to online marketing, but it's still one of the most effective marketing tools around. Learn the benefits and basics of a direct mail campaign from marketing pro Barry Fieg.

                              5 Direct Mail Tips for Marketing to Top Executives

                              There's no better way to get your message into the hands of top-level executives than direct mail. But you still have to get past the gatekeepers. Here are five creative ways you can be sure your message gets through to top decision makers.

                              Is Your Envelope Killing Your Direct Mail Response?

                              If your direct mail pieces are not getting the interest you want, you may want to think about the packaging you send your direct mail in. A boring package could be your problem. 

                              Promote Your Business with Postcards

                              Just because you can implement loads of marketing strategies online, it doesn't mean other methods are obsolete. A fabulous off-line marketing strategy that works is using postcards.

                              8 Reasons Why Direct Mail Is So Powerful

                              Direct mail is perhaps one of the most powerful marketing mediums in use today. Few other marketing tools can deliver your message with exact precision at such a low cost. Here are 8 reasons why direct mail is still the king of the marketing mediums.

                              A Marketing Formula That Works

                              Marketing is all about helping people get what they want. Create powerful and effective marketing vehicles for your business.

                              Direct Mail for Real Estate Agents

                              How do you develop the leads you need to succeed? Top-selling real estate and business professionals realize they need to touch as many people as possible without spending a fortune. Find out how direct mail can help you recruit prospects and close deals.

                              Suspicious Mail Handling

                              Get guidance on what to do if you receive a suspicious package or letter in the mail. 

                              Discover Hidden Profits In Your House Mailing List

                              Are you leaving money on the table? Your "house" mailing list is the single best list for building profits inexpensively.

                              How to Find the Best Mailing List

                              You may have a great product and a great offer. But if you mail it to the wrong list you won't get the kind of return you should. To boost your success with direct mail, find out how to choose the right list for your market and your offer.

                              5 Postcard Marketing Mistakes You Can Easily Avoid 

                              Postcards have proven themselves to be highly effective for marketing in the 21st century. But marketers often sabotage their own success with postcards by making some common mistakes in using them. Here are 5 postcard marketing mistakes many marketers make and some easy ways to avoid them.

                              6 Reasons Postcards Are So Powerful

                              Electronic newsletters. Automated e-mail. Interactive websites. With so many "high-tech" marketing weapons available to business owners today, why would anyone consider using the lowly postcard? Here are six good reasons.

                              Postcard Marketing Success Tips 

                              Postcards may not be the most popular marketing tool in our modern high-tech business world, but they can be a very cost-effective way to generate website traffic and sales leads... if you do it right. Here are 5 proven tips that will help you create powerful marketing postcards.

                              Creative Marketing with Postcards

                              Most business owners don't use postcards as a marketing tool and those that do, use them infrequently and haphazardly, with no strategy involved. Yet they are extremely cost-effective and are six times more likely to be read than a direct mail letter. Learn these basics of postcard marketing to make the most of it in your business.

                              6 Proven Postcard Marketing Tactics

                              Postcards are one of the most effective marketing tools you can use to generate website traffic or sales leads. Postcards are not new - and they may not be very exciting. But they really work, especially if you follow these 6 proven postcard marketing tactics.

                              Low Cost, High Impact Marketing Weapon

                              The humble postcard can be one of your most powerful yet inexpensive marketing weapons. Here are 4 reasons why they work so well, and 4 tips to make your postcard campaign a success.

                              12 Reasons to Market with Postcards

                              If your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales tool. Here are 12 of the many reasons postcards should be part of your marketing program.

                              Tips for Successful Postcard Marketing

                              Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of high-quality sales leads. The following 7 tips will help you get the maximum response from postcards at the lowest cost.

                              Fast and Easy Marketing with Postcards

                              Postcards may be one of the best-kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people want to get it today... fast and with little or no effort. 

                              High Response Marketing with Low-Cost Postcards

                              Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them if you apply these four little-known postcard marketing secrets.

                              10 Tips for Getting Your Business Letters Read

                              Since many of us rely so heavily on E-mail, business letters have become special once again. Yet your prospects won't read just any letter. Try these ten tips to increase readability.

                              5 Never Forgets For Sales Letter Success

                              Chances are, over the years you've had any number of family members, friends and business colleagues pass along advice or nuggets of wisdom to you with a lead-in that goes, "Never forget…." Along those lines Ernest Nicastro shares a few copywriting tips and pointers.

                              Killer Sales Letters

                              Is your sales letter a killer? Or is it killing your business? Find out what makes a good sales letter and read the latest sales letter makeover by Ernest Nicastro. 

                              How Long Should Your Sales Letter Be?

                              Your prospects are busy people, so you should keep your sales letter as short as possible, right? Not necessarily, says copywriting pro Ernest Nicastro. Find out how a lengthy sales letter can work to your advantage in this article and sales letter critique.

                              Making a Hit with Your Marketing Campaign

                              Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key rules to making your direct mailings work effectively.

                              How To Write A Smooth Flowing Sales Letter That Produces Profitable Results 

                              How well do the thoughts and ideas in your sales letter flow? Does one sales point smoothly and effectively transition to the next? Get the handle on how to do this and you’ll start getting better results. Here are some pointers on how to write a smooth flowing sales letter that produces profitable results.

                              How to Kill Your Sales Letter's Response Rate

                              World-renowned motivational speaker Zig Ziglar always talks about the importance of having meaningful, specific goals. It's also a good thought to keep in mind when writing a sales letter. Fill your letter full of meaty, meaningful specifics and you'll have a lot more success. Check out this article for tips and pointers on what NOT to do in your next sales letter.

                              Questions That Will Grab Your Prospects' Attention

                              How effective are your sales letter's opening couple of lines at making the reader stop and listen to what you have to say? Good questions are effective tools for doing that. And this article presents three that you can adapt for use in your next direct marketing effort. Plus, it includes a detailed sales letter critique. 

                              The 10 Commandments (Plus 5) of Writing Profitable Sales Letters

                              Writing a sales letter that brings in customers and profits is the end goal of any direct mail campaign. Here are the ten commandments (plus five bonus commandments) of successful sales letters.

                              How to Guarantee Your Direct Mail Gets Opened 

                              Is your outbound mail failing to get the attention of your recipients? Are a significant percentage of them trashing the pieces without opening them? Here's a tried and true technique that will get you a much higher open rate.

                              Four Score and Seven Years Ago: Copywriting Lessons From Our 16th President 

                              Abraham Lincoln was not only one of our greatest presidents, but he was also the most skillful writer ever to occupy the Whitehouse. His moving and eloquent Gettysburg Address contains valuable copywriting and communications lessons for business people and communicators at all levels. This article points out how you can apply these lessons to make your copywriting, marketing communications and business presentations more memorable and effective.

                              9 Ways to Improve Your Direct Mail Brochure

                              Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too! Here are nine ways to improve the pulling power of your next brochure.

                              Direct Mail Research Pays Off

                              You can spend a lot of money on a direct mail campaign that underperforms, or you can invest a little time on the front end to research your idea first. Read more to learn why research is the key to direct mail success >>

                              Top Ten Direct Mail Mistakes

                              In order to make a direct mail campaign work, it’s important to avoid common pitfalls. Mistakes can be in your copy, your list, and even on what you put on your envelope. Here are ten common mistakes people make that sabotage sales.

                              Supersize Your Sales Letters!

                              Having trouble getting your prospects' attention? You'll surely get noticed if you try something unusual, like sending an oversized postcard. 

                              Boost Your Direct Mail Response with a Better Offer

                              How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. 

                              Direct Mail That Gets Attention

                              Are you in fear that your direct mail piece won't get your prospect's attention? This article shows you two mailers that grabbed one marketer's attention... and kept it! 

                              Take Your Marketing to the Extreme

                              Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme.

                              Using Direct Mail to Build Business

                              Looking for new customers? Don't forget about traditional mail. Here are tips to help small businesses profit from direct mail. 

                              Salesmanship, Repetition and Direct Mail

                              Any salesperson worth his commission check will tell you that landing new business takes a repeated and concerted effort. This is all the more true with salesmanship in print. 

                              Save Money with the Right Office Equipment

                              As a small business owner, you spend much of your time managing and growing your business. Finding the right office equipment can help make your office run more efficiently and save you money. Read these suggestions, brought to you by Pitney Bowes, for reducing the amount of time and money you spend on mailings.

                              B2B Holiday Shipping Tips

                              Lost and delayed orders are a big problem when shipping to businesses during the holiday season. Here are tips to avoid lost and returned shipments to businesses.

                              Creating Labels in Microsoft Word

                              Word makes it easy to set up labels. Here is an illustrated guide to creating labels in Word written by Word expert Allen L. Wyatt. 

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